Voxtronica Promotion

The challenge was to create a promotion with 3rd parties to promote Antares Auto-Tune plug-ins as the standard for electronic music vocal production. Here was what I did regarding the video side of the promo:

• Contacted and signed-up Beatport / Loopcloud and Aulart as promotional partners

• Worked with partners to create a giveaway / contest and offer freebies for sign-up

• Created artist interviews with product demos within a short timeframe

• Managed the project timeline

• Managed organic social promotion

Virtual Riot Interview

An interview with Producer and DJ Christian Valentin "Val" Brunn known as Virtual Riot (@officialvirtualriot). An amazing young artist/producer/sound designer who's known for amazing vocal chops, synth sounds and dubstep production (part of the Skrillex OWSLA camp).

Virtual Riot Music Production Tips

The part of the Virtual Riot interview where Val gives some production tips that showcase Antares Auto-Tune products. It includes how to create vocal chops with Auto-Tune Slice and using the Throat plug-in for vocal formant effects.

Durante Interview

An interview with Producer / DJ Kevin Durante (@imdurante).

This was a timely interview as "Forget About Me", Kevin’s collaboration with DiIplo, Aluna and AlunaGeorge, was at over 10M streams on Spotify. The Anjunadeep artist talks about his background, what got him into producing music and DJing, his tools, and music production techniques.

Durante Producing Electronic Music with Loopcloud and Articulator

Here Durante uses a vocal from the Loopcloud library with Antares’ Articulator Talk Box plug-in to show how to add new vocal effect layers to a track. Note that these two products (a free trial membership to Loopcloud and a free Articulator plug-in) were part of the promo.